The target audience for this magazine was a women aged between 20-30, who lives in the city. Enjoys keeping up with the latest trends and buying one off expensive luxuries. The magazine is aimed at this target audience because it reflects the content of the magazine along side the style and layout.
To make photo shoots relevant to the mood first thing we had to do was to research trends and make "trend report". Me and Lauren were searching for it in all kind of magazines : Vogue (US, UK,France), Elle, Dazed&Confused, Style. and in loads of different fashion web sites and blogs.
I was not able to find my saved trend report but you could have seen it in Rochelle's portfolio or folders.
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